MKGT431minitest6

MKGT431minitest6 - MiniTest 6 1-Campbell's soup has dozens...

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MiniTest 6 1-Campbell's soup has dozens of different flavors and packages of soup. All of them have the same distinctive red and white packaging. You have to read the label to tell the varieties of soup apart. This is an example of: Choose one answer. a. Multiproduct branding b. Generic branding c. Excessive branding. d. Private branding. e. Individual product branding 2-Proctor & Gamble creates a separate brand identity for each product they bring to market. This strategy is called _______________. Choose one answer. a. Generic branding b. Multiproduct branding c. Excessive branding. d. Private branding. e. Individual product branding 3-In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. Choose one answer. a. Pasteurization b. Cannibalization c. Infringement. d. Abuse e. Discrimination 4-A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. Choose one answer. a. Trade name b. Logo c. Patent. d. Trademark e. Landmark 5-According to your instructor, a brand can be thought of as a promise you make to your customers. In order for the brand to be successful, the promise must be _____________? Choose one answer. a. Kept. b. A warranty c. In writing d. Changed as circumstances change. e. Implied 6-Which of the following is NOT one of the three dimensions to service quality discussed in class? Choose one answer.
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MiniTest 6 a. Search qualities b. Experience Qualities c. Intangibles d. These are all dimensions of service quality. e. Credence Qualities 7-_______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? Choose one answer. a. Credence qualities b. Service shortfall c. Seam splitting d. Recovery strategy e. Gap analysis 8-When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. It is the role of the service provider to? Choose one answer. a. Get information from the customer. b. Create a positive impression on the customer. c. Make the initial contact with the customer. . d. Direct the customer through the service. e. All of these are the role of the service provider. 9-When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. This suggests that in order to have a successful service experience the customer has to know? Choose one answer. a. What he or she is expected to do in order to create the service. b. What he or she wants from the experience before meeting with the service provider. c. The difference between options standard features.
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This note was uploaded on 10/26/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKGT431minitest6 - MiniTest 6 1-Campbell's soup has dozens...

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