10 Content of Stereotypes

10 Content of Stereotypes - Content of Stereotypes: Content...

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Unformatted text preview: Content of Stereotypes: Content of Stereotypes: Gender and Race/Ethnicity Gender and Race/Ethnicity and Age and Age SFL 354 Basic Questions Basic Questions Where do stereotypes come from? culture and experience seem to provide a kernel of truth, which our cognitive and motivational processes then amplify. Basic Questions Basic Questions Where do stereotypes come from? culture and experience seem to provide a kernel of truth, which our cognitive and motivational processes then amplify. Why is there so much uniformity in some stereotypes about some groups? Blondes and red-heads but not brunettes Catholics and Mormons but not Lutherans or Baptists Basic Questions Basic Questions Why study stereotypes? because stereotyping (as a process ) affects interactions with others and, because stereotyping (in terms of the specific content of a given stereotype) influences how we behave toward members of the stereotyped group. Basic Questions Basic Questions If stereotypes involve a mixture of positive and negative traits, why are we more familiar with the negative ones? The Big Three (Gender, Race, The Big Three (Gender, Race, Age) Age) Categories that people do not choose Categories that have a genetic component Culturally salient in most countries in terms of how we define our relationships to others Categories are key descriptive traits Category membership is more easily determined by the observer Category membership(s) is linked with social status and power (see caste or religion as alternatives) Gender-based Traits Gender-based Traits Female and Male Traits (p. 438) Gender-based Stereotypes...
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This document was uploaded on 10/28/2011 for the course PSYCH 341 at BYU.

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10 Content of Stereotypes - Content of Stereotypes: Content...

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