EMC 3310 Chapter 9_ADVERTISING

EMC 3310 Chapter 9_ADVERTISING - Ch. 9: Advertising Who...

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Ch. 9: Advertising EMC 3310: Introduction to Electronic Media November 8, 2010
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Ch. 9: Advertising Why a whole chapter on advertising? Advertising Rate Variables (p. 344) § Or, what determines how much an ad will cost?
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Ch. 9: Advertising Advertising Rate Variables (p. 344) § Or, what determines how much an ad will cost?
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Ch. 9: Advertising Advertising Rate Variables (p. 344) § Or, what determines how much an ad will cost?
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Ch. 9: Advertising Types of Ad Buys § Network Buying (NBC, CBS, ABC, Fox)
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Ch. 9: Advertising Types of Ad Buys § Buying with Individual Stations/Station Groups § Program buying
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Ch. 9: Advertising Types of Buys § Cross-platform buying
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Unformatted text preview: Ch. 9: Advertising Who sells ad inventory ? Local Sales Reps/Account Executives Ch. 9: Advertising Who sells ad inventory ? National Sales Reps Ch. 9: Advertising New Forms of Advertising Product Placement Ch. 9: Advertising New Forms of Advertising Virtual Ads /Digital Insert Ads Interactive ads What does this chapter leave out? Ch. 9: Advertising Internet Advertising Types of Ads Banner ads Pop-up ads Links & search ads Ch. 9: Advertising Internet Advertising Whats the problem with internet ads? Ch. 9: Advertising Issues Ch. 9: Advertising Issues...
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EMC 3310 Chapter 9_ADVERTISING - Ch. 9: Advertising Who...

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