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29 - average 6.6 Average listening – 2hrs 15 min...

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15:04 Overview Newspapers Magazines Radio Television Come as close to being universal in scope and coverage as any other institutional  Newspapers 1,452 Dailies-30.4 mil circulation 7,000 weeklies- 52 mil circulation  Average readership- 25-35 min. 124 mil readers each day  Magazines 31,000 periodicals  358 billion circulation 600 general interest 13,000+ trade, house organs, etc.  89% of all Adults read a magazine on a daily basis  Books There are 2,000 publishing firms 50,000 new titles published each year Only one in five adults  Radio 13,977 stations 4,776 A.M.
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6,302 F.M.- 71%/81% from 12-24 2,892 educational-mostly F.M. There are more F.M. than A.M. stations 88% of all adults listen to radion 100% of all homes
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Unformatted text preview: average 6.6 Average listening – 2hrs. 15 min Television 1,747 stations 700 VHF, 1,000 UHF, 364 public 7832 cable systems 65.2 + 28 DBS mil homes of 110 mil- 85% 99% homes have a TV, 98% Color TVs Average viewing- 7hrs. 2min. If you have children add 10 per week Moren women than men Sunday February Super Bowl Motion Pictures 30% of all adults – once a month 25%under 20 80% under 40 Impact of Technology The impact of computers Satellites Fiber Optics The Internet Links millions of academic, govt. And commercial sites No one owns- loose collection of users Costs are shared by a variety of institutions Convergence (coming together) 15:04 15:04...
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