EFE and CPM

EFE and CPM - External Factor Evaluation (EFE) Matrix Key...

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External Factor Evaluation (EFE) Matrix Key External Factors Weight Rating Weighted Score Opportunities 0.08 4 0.32 Globalization 0.12 4 0.48 Diversification 0.04 3 0.12 0.10 3 0.30 0.04 2 0.08 0.08 2 0.16 0.08 1 0.08 Threats 0.10 4 0.40 0.09 3 0.27 0.12 4 0.48 Anti-American sentiments 0.07 3 0.21 Global recession 0.04 3 0.12 0.04 2 0.08 Total 1.00 3.10 Competitive Profile Matrix Carlwood Safety Products, Inc. W.W. Grainger Weight Rating Rating Rating Price 0.2 4 0.80 3 0.60 4 0.80 Financial Position 0.08 4 0.32 2 0.16 3 0.24 Consumer Loyalty 0.15 4 0.60 2 0.30 3 0.45 Advertising 0.10 3 0.30 2 0.20 3 0.30 Product Quality 0.15 4 0.60 3 0.45 3 0.45 Market Share 0.15 4 0.60 2 0.30 2 0.30 Management 0.07 4 0.28 3 0.21 3 0.21 Global Expansion 0.10 4 0.40 1 0.10 2 0.20 Total 1 3.90 2.32 2.95 Expansion of Utility Companies Government regulation (OSHA) Small Business Set Aside Bids Low cost to attract customers Freebies and discounts Disolution of Contracts due to Mergers and Acquisitions of existing customers, i.e.
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This note was uploaded on 10/27/2011 for the course MBA 599 taught by Professor Thomasseiler during the Fall '11 term at St. Leo.

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