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M5 SWOT Matrix and BCG Matrix

M5 SWOT Matrix and BCG Matrix - SWOT Matrix McDonald's...

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SWOT Matrix: McDonald's Strengths Weaknesses 1 Global comparable sales growth of 5.0% 1 2 2 Many restaurants in need of refurbishment and modernization 3 Net income increased by 9%, Earnings Per Share by 11% 3 Reputation for lack of concern for environment and society 4 4 5 Brand recognition 6 Product attractiveness, taste, and quality 7 Convenience of locations, and speed and quality of service 8 Consistency in product and service (includes training) 9 10 Opportunities SO STRATEGIES WO STRATEGIES 1 Labor readily available 1 O3-O2-S1-S5-S8-S10 Increase franchises globally 1 2 US dollar low in value against foreign currency 2 O4-S6-S7 Add more fast and healthy and/or organic menu options 2 3 3 3 4 5 No close competitor offers more no-food activities Threats ST STRATEGIES WT STRATEGIES 1 Sustained economic downturn 1 1 T3-W1 Add more fast and healthy/organic menu options 2 Higher fuel prices driving up costs 2 T2-S9 Lean on supply chain to split fuel increases 3 Consumers looking for healthier foods 3
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