M5 SWOT Matrix and BCG Matrix

M5 SWOT Matrix and BCG Matrix - SWOT Matrix: McDonald's...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
SWOT Matrix: McDonald's Strengths Weaknesses 1 Global comparable sales growth of 5.0% 1 2 2 Many restaurants in need of refurbishment and modernization 3 Net income increased by 9%, Earnings Per Share by 11% 3 Reputation for lack of concern for environment and society 4 4 5 Brand recognition 6 Product attractiveness, taste, and quality 7 Convenience of locations, and speed and quality of service 8 Consistency in product and service (includes training) 9 10 Opportunities SO STRATEGIES WO STRATEGIES 1 Labor readily available 1 O3-O2-S1-S5-S8-S10 Increase franchises globally 1 2 US dollar low in value against foreign currency 2 O4-S6-S7 Add more fast and healthy and/or organic menu options 2 3 3 3 4 5 No close competitor offers more no-food activities Threats ST STRATEGIES WT STRATEGIES 1 Sustained economic downturn 1 1 T3-W1 Add more fast and healthy/organic menu options 2 Higher fuel prices driving up costs 2 T2-S9 Lean on supply chain to split fuel increases 3 Consumers looking for healthier foods
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/27/2011 for the course MBA 599 taught by Professor Thomasseiler during the Fall '11 term at St. Leo.

Page1 / 2

M5 SWOT Matrix and BCG Matrix - SWOT Matrix: McDonald's...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online