IFE Matrix

IFE Matrix - Performance in global marketplace 0.10 3 0.3...

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Internal Facto Evaluation (IFE) Matrix Key Internal Factors Weight Rating Weighted Score Strengths Brand Name, Image, and Reputation 0.14 4 0.56 Market Share 0.10 4 0.4 Global Presence 0.10 4 0.4 Managerial Training: Hamburger Univ. 0.03 3 0.09 Financial performance and position 0.09 4 0.36 New Products 0.03 2 0.06
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Unformatted text preview: Performance in global marketplace 0.10 3 0.3 Weaknesses Public Perception (MCD Cause of Obesity) 0.09 1 0.09 Customer Service 0.09 1 0.09 Loss of customers to competition 0.07 2 0.14 Market Saturation 0.08 2 0.16 Labor Turnover 0.08 1 0.08 Total 1 2.73...
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This note was uploaded on 10/27/2011 for the course MBA 599 taught by Professor Thomasseiler during the Fall '11 term at St. Leo.

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