The disposable nappy

The disposable nappy - The disposable nappy, an invention...

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The disposable nappy, an invention that revolutionized the baby care industry, exists today as a practical solution to the problem of dirty, smelly, wet baby bottoms throughout the world. We are on the verge of entering a lucrative market in a growing country. The current population fertility rate estimated at 4.2 children 1 , and increased admissions in hospitals and clinics presents an opportunity for Baby Nappies World to enter and penetrate the baby nappies and sanitary pads market. Baby Nappies World is poised to take advantage of this growth rate and minimal local competition, with a dedicated and experienced staff, excellent order procurement, and effective management and marketing. The initial intention will be to provide nappies and sanitary pads to institutions and organisations including hospitals and wholesalers throughout Botswana. Initial plans are to produce approximately 300 diapers per hour 5 days a week, utilizing an 8 hour working day, enabling us to produce a total of 48,000 diapers per month. As time progresses and we become more efficient in their production this figure should rise to approximately 56,000 per month. This would be for the diapers only though we do intend to also produce sanitary pads, though on an order basis. We realise the fact that for us to prosper in this relatively untapped market, there is need to be flexible and responsive, to delight our customers by providing them with what they want, when they want it and in the exact quantity. Our primary goal will be to establish and strengthen our existence in the market, which will be bestowed by the business environment in which we function. Our marketing strategy will be based mainly on ensuring that customers know about our existence and the products we produce. Hence our intention is to make the right information available to the right target customers. This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the market. We will ensure that our products' prices are favorable relative to our South African counterparts' prices, and that our potential customers appreciate the quality of our products. However, the prices we charge will also take into consideration the cost of production and distribution so as
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The disposable nappy - The disposable nappy, an invention...

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