Design of Goods and Services
Explicit documentation accomplishes two things:
it provides the information necessary to produce the prod-
uct in the appropriate fashion
if the product we produce does not perform as we antici-
pated, the documentation provides the basis for finding
and correcting the problems in a logical manner.
Product definition includes engineering drawings, written
specifications, bill-of-materials, formulas, portion control docu-
ments, scripts, insurance policies, etc.
Investment, market share, product life cycle, and breadth of
the product line are all linked to the product decision.
Once a manufactured product is defined, the documents used
Time-based competition uses a competitive strategy of getting
products to market rapidly and may include rapid design, efficient
delivery systems, and JIT manufacturing.
Joint ventures are combined ownership between two firms to
form a new entity with a new mission. Alliances are cooperative
agreements that allow firms to remain independent, but use com-
plementing strengths to pursue strategies that support their indi-
Japanese—integrate product development into one organiza-
tion; Traditional—different phases of development done in dis-
tinct departments; Champion (or Product Manager)—a manager
shepherds the product through the development process; Teams—
product development teams, design for manufacturability teams,
value engineering teams. This last version seems to work best in
Robust design means the product is designed so that small
variations in production or assembly do not adversely affect the
CAD benefits: maintain various kinds of engineering stan-
dards; check interference on parts that must fit together; and effi-
ciently analyze existing and new designs for technical attributes
such as strength, stress, and heat transfer.
A bill of materials lists the components, their description,
and the quantity of each required to make one unit of the product.
An engineering drawing shows the dimensions, tolerances,
materials, and finishes of a component.
An assembly chart shows in schematic form how a product
is assembled. Along with a list of the operations necessary to pro-
duce a component, the process sheet includes specific methods of
operation and labor standards.
The moment-of-truth is the moment that exemplifies, de-
tracts from, or enhances the customer’s expectations.
House of Quality is a rigorous method aimed at that specific
result. It identifies customer wants, and relates them to product
attributes and firm abilities. It orders the wants and measures the
strength of the links between wants and attributes.