CH05 - 5 CHAPTER DesignofGoodsandServices...

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5 C H A P T E R Design of Goods and Services D ISCUSSION  Q UESTIONS 1. Explicit documentation accomplishes two things: (a) it provides the information necessary to produce the product in the appropriate fashion (b) if the product we produce does not perform as we anticipated, the documentation provides the basis for finding and correcting the problems in a logical manner. 2. Product definition includes engineering drawings, written specifications, bill-of-materials, formulas, portion control documents, scripts, insurance policies, etc. 3. Investment, market share, product life cycle, and breadth of the product line are all linked to the product decision. 4. Once a manufactured product is defined, the documents used are: assembly drawings assembly charts route sheets job instructions standards manuals work orders 5. Time-based competition uses a competitive strategy of getting products to market rapidly and may include rapid design, efficient delivery systems, and JIT manufacturing. 6. Joint ventures are combined ownership between two firms to form a new entity with a new mission. Alliances are cooperative agreements that allow firms to remain independent, but use complementing strengths to pursue strategies that support their individual missions. 7. Japanese—integrate product development into one organization; Traditional—different phases of development done in distinct departments; Champion (or Product Manager)—a manager shepherds the product through the development process; Teams—product development teams, design for manufacturability teams, value engineering teams. This last version seems to work best in the West. 8. Robust design means the product is designed so that small variations in production or assembly do not adversely affect the product. 9. CAD benefits: maintain various kinds of engineering standards; check interference on parts that must fit together; and efficiently analyze existing and new designs for technical attributes such as strength, stress, and heat transfer. 10. A bill of materials lists the components, their description, and the quantity of each required to make one unit of the product. 11. An engineering drawing shows the dimensions, tolerances, materials, and finishes of a component. 12. An assembly chart shows in schematic form how a product is assembled. Along with a list of the operations necessary to produce a component, the process sheet includes specific methods of operation and labor standards. 13. The moment-of-truth is the moment that exemplifies, detracts from, or enhances the customer’s expectations. 14. House of Quality is a rigorous method aimed at that specific result. It identifies customer wants, and relates them to product attributes and firm abilities. It orders the wants and measures the strength of the links between wants and attributes. 15.
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This note was uploaded on 10/28/2011 for the course ECONOMICS 105 taught by Professor Ak during the Spring '11 term at Punjab Engineering College.

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CH05 - 5 CHAPTER DesignofGoodsandServices...

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