Case Study of Revlon - Strategic Management ASSIGNMENT NO....

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Unformatted text preview: Strategic Management ASSIGNMENT NO. 1 Topic Case Study of Revlon Submitted To Prof. Ishfaq Ahmad Submitted By Abdul Karim L1F10MSMG0065 Ammara Munawar L1F09MBAM0133 Kanza Nazar L1F10MBAM2280 Hareem Khalid L1F09MBAM1205 University Of Central Punjab Lahore 1 Case Questions (Revlon) After going through the Case, please answer the following questions: 1. Should Revlon concentrate its efforts on international markets, given the low value of the dollar and competitive pressures? What countries should Revlon focus on? 2. Should Revlon diversify its operations or develop joint ventures with other countries companies? Would jewelry be a good industry to enter given the aging society? 3. Should Revlon agree to sell itself to Perlman or to a rival firm? What is Revlon worth on the market? 2 Question No. 1 Should Revlon concentrate its efforts on international markets, given the low value of the dollar and competitive pressures? What countries should Revlon focus on? Answer: Revlon should retract from international market. It will be a source of more income and more customers. It will also increase market share of Revlon. We think that Revlon should continue to pursue efforts internationally even given the low value of the dollar and the competition. The company may be struggling, but the products are already known in the 100 countries that Revlon currently has markets in. The company should reorganize its international operations by appointing distributor setup and windup its presence in the higher costing markets. This option should be opted for the sub-continental and Latin American markets. However, the company should maintain its presence in the European market. This can be done on joint venture basis. Question No. 2 Should Revlon diversify its operations or develop joint ventures with other countries companies? Would jewelry be a good industry to enter given the aging society? 3 Answer: We suggest that Revlon should diversify its operations. The joint venture will lessen the expenses and can get ideas from other companies. Other company can provide something that Revlon don’t have. The method of diversification should be based on the region in focus. Regions that have impeccable fashion following bust be tackled by joint venture. This joint venture must be formed with local cosmetic manufacturers in those regions. Whereas the regions that have low fashion following should be managed by appointing distributors in those areas. The distributor can be given additional discount on performance and sale increase. Revlon right now appeals to a lot of older baby boomers. We would also Revlon right now appeals to a lot of older baby boomers....
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This note was uploaded on 10/28/2011 for the course ECONOMICS 105 taught by Professor Ak during the Spring '11 term at Punjab Engineering College.

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Case Study of Revlon - Strategic Management ASSIGNMENT NO....

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