Case Study of Revlon - Strategic Management ASSIGNMENT NO 1...

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Strategic Management ASSIGNMENT NO. 1 Topic Case Study of Revlon Submitted To Prof. Ishfaq Ahmad Submitted By Abdul Karim L1F10MSMG0065 Ammara Munawar L1F09MBAM0133 Kanza Nazar L1F10MBAM2280 Hareem Khalid L1F09MBAM1205 University Of Central Punjab Lahore 1
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Case Questions (Revlon) After going through the Case, please answer the following questions: 1. Should Revlon concentrate its efforts on international markets, given the low value of the dollar and competitive pressures? What countries should Revlon focus on? 2. Should Revlon diversify its operations or develop joint ventures with other countries companies? Would jewelry be a good industry to enter given the aging society? 3. Should Revlon agree to sell itself to Perlman or to a rival firm? What is Revlon worth on the market? 2
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Question No. 1 Should Revlon concentrate its efforts on international markets, given the low  value of the dollar and competitive pressures? What countries should Revlon  focus on? Answer: Revlon should retract from international market. It will be a source of more  income and more customers. It will also increase market share of Revlon. We  think that Revlon should continue to pursue efforts internationally even given the  low value of the dollar and the competition. The company may be struggling, but  the products are already known in the 100 countries that Revlon currently has  markets   in.   The   company   should   reorganize   its   international   operations   by  appointing   distributor   setup   and   windup   its   presence   in   the   higher   costing  markets. This option should be opted for the sub-continental and Latin American  markets. However, the company should maintain its presence in the European  market. This can be done on joint venture basis. Question No. 2 Should   Revlon   diversify   its   operations   or   develop   joint   ventures   with   other  countries companies? Would jewelry be a good industry to enter given the aging  society? 3
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Answer: We suggest that Revlon should diversify its operations. The joint venture will  lessen the expenses and can get ideas from other companies. Other company  can provide something that Revlon don’t have. The method of diversification  should be based on the region in focus. Regions that have impeccable fashion  following bust be tackled by joint venture. This joint venture must be formed with  local cosmetic manufacturers in those regions. Whereas the regions that have  low fashion following should be managed by appointing distributors in those  areas. The distributor can be given additional discount on performance and sale  increase.  Revlon   right   now   appeals   to   a   lot   of   older   baby   boomers.   We   would   also 
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