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Assessment 1Part A – Written AssessmentScenario:Your company Colesworths manufactures gym and personal fitness equipment which is soldto numerous retail chains and individual stores. A new competitor has entered the marketand is taking away some of your company’s market share. As there is no discernibledifference in quality or price of your products compared to your competitor’s products,higher management believe it is a customer service issue. They have asked you to completea report detailing how these customers can be won back.Include the following in your report:1. With reference to the Colesworth scenario, identify one (1) need of their customers forEACH expectation of:2. In relation to your response in #1 above, describe your plan to ensure satisfaction of theidentified customer need for: