Feasibility Study for DK's Sub Shop

Feasibility Study for DK's Sub Shop - Feasibility Study for...

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Feasibility Study for DK's Sub Shop Submitted By Darryl Williams
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Product Submarine Sandwiches will be our main entrée. The menu will also include: Mozzarella Sticks Hot Wings Curly Fries Nachos Milkshakes
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Customer Low-middle class is our target customer range. Our customers will mainly consists of the young between the ages of five and twenty five. They eat fast food at least twice a week. They are loyal to familiar businesses. Our customers will prefer the cheapest prices.
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Competition Subway and Quiznos are our largest competitors. Their locations in St. Louis will affect us most. They are both familiar, cheap, and in various places. They both lack a drive-thru, delivery, and fried food.
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Farmland Foods Inc., in Kansas City, will sell us our meats. The Midwest’s Best Produce Company in St. Louis will be where we buy our produce from. Foremost Farms, in Wisconsin, has great prices
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Feasibility Study for DK's Sub Shop - Feasibility Study for...

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