Unformatted text preview: even better. Our top two competitors will be Chuck E. Cheese’s, for their entertainment of children, and Ci Ci’s Pizza, for their very cheap pizza buffet and arcade. Both of these businesses have us beat in certain areas such as: price, reputation, location credit policies, and advertising. However, our strengths are in the most important aspects of the pizza market like: product, quality, selection, expertise, reliability, stability, appearance, sales method, and image. The main reason these two companies have the advantage they have is because they have been around much longer than we have, so customers are already familiar with their product and services. After a year or two we will level the playing field and eventually progress farther than Chuck E. Cheese’s and Ci Ci’s pizza....
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This document was uploaded on 10/29/2011 for the course ECO 212 at Jackson State.
- Fall '10