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Unformatted text preview: current investors happy, and possibly attract new investors. Microsoft also has to compete with Google and Apple, who have had much greater increases over the past few years. Microsoft is not losing money, but they are not making nearly enough to keep up with their competitors. Microsoft saw that they were too late in entering the new markets that are dominated by its competitors, so they decided to make up for their lack of initiative by keeping the company stable and the investors pleased. No one knows how long this strategy will last, but at the moment, other large companies are following in the footsteps of Microsoft....
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- Fall '11