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BS4S14 – Research MethodsResearch Topic Proposal FormStudent NameID NumberStudent emailOgundiran Abimbola Oladele74105698/R1801D4408077[email protected][email protected]Research Topic/Title: Traditional vs Digital Marketing: Effect of the Covid-19 Pandemic on Marketing Communications in NigeriaModule Tutor: Tanusree Sengupta1. State your proposed study topic:The purpose of this research paper is to identify what the effect of the COVID-19 Pandemic will be onmarketing communications in Nigeria, especially on traditional and digital forms of marketing.The aim of this paper will be to study the current state of marketing communication globally and inNigeria, taking a look at the statistics and the various studies that have been done to understand the rateof growth of traditional marketing compared to that of digital marketing in Nigeria.The argument here is to establish if Digital Marketing will experience exponential growth relative toTraditional Marketing or versa. Will Traditional Marketing be negatively impacted by the COVID-19