BS4S14_Research Topic Proposal Form_Abimbola Ogundiran.docx - BS4S14 \u2013 Research Methods Research Topic Proposal Form Student Name ID Number Student

BS4S14_Research Topic Proposal Form_Abimbola Ogundiran.docx...

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BS4S14 – Research Methods Research Topic Proposal Form Student Name ID Number Student email Ogundiran Abimbola Oladele 74105698/ R1801D440807 7 [email protected] [email protected] Research Topic/Title : Traditional vs Digital Marketing: Effect of the Covid-19 Pandemic on Marketing Communications in Nigeria Module Tutor : Tanusree Sengupta 1. State your proposed study topic: The purpose of this research paper is to identify what the effect of the COVID-19 Pandemic will be on marketing communications in Nigeria, especially on traditional and digital forms of marketing. The aim of this paper will be to study the current state of marketing communication globally and in Nigeria, taking a look at the statistics and the various studies that have been done to understand the rate of growth of traditional marketing compared to that of digital marketing in Nigeria. The argument here is to establish if Digital Marketing will experience exponential growth relative to Traditional Marketing or versa. Will Traditional Marketing be negatively impacted by the COVID-19
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  • Three '17
  • Charis Kaite
  • Marketing, Pandemic

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