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COMM 546 Lecture 8 - The Rise of The Youth Market

COMM 546 Lecture 8 - The Rise of The Youth Market - Dana...

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Unformatted text preview: Dana Coen COMM 546 (History of American Screenwriting) Spring, 2010 Lecture #8 THE RISE OF THE YOUTH MARKET Recap : An hysterical fear of communism forces the Hollywood screenwriting community to choose between being defiant or acquiescent. Names are named. The blacklist is imposed. And a screenwriting black market emerges.... ...which results in a series of blacklisted Hollywood screenwriters winning awards. Despite the success of a few such as Ernest Lehman, screenwriting, as a practice, is in retreat . The result is the inflation of the role of film director.... ...a phenomenon encouraged by a young Francois Truffaut.... ...who proclaims directors to be the true author of their films. American screenwriters...blacklisted or otherwise... 2 ...work out their anger and fear though Westerns and Science Fiction scripts. Westerns offer them an opportunity to characterize their plight by pitting their lone protagonists against those who would destroy them. While Science Fiction allows them a way of reflecting the general fear and paranoia felt by all Americans. Television becomes an entertainment force . And Paddy Chayefsky brings the intimacy of the small screen to the movies with “Marty.” Meanwhile, screenwriters, now out from under the yoke of studio control.... ...must learn how sell themselves and their material. Films like Blackboard jungle (music), Rebel Without a Cause, and The Wild Ones bring youth into the theatres. Sci-fi brings them into the drive-ins. But the studios...stuck in an old-school-mentality...are blind to this emerging audience. Faced with competition from television on one end and low budget independents on the other.... ...they respond by financing big-screen extravaganzas. Present : 3 By the beginning of the 60s the studio system is in tatters. A host of writers have been driven out of town and the moguls who run them are aging. And big-budget epics such as “Spartacus,” “El Cid,” and Joseph Mankiewicz’s “Cleopatra”…. …eat up studio budgets but provide little sustenance for youth audiences.... They’re hungry for entertainment that matches the rebellious energy of the times. The post WWII years has produced the largest baby boom on record. But it will take almost the entire decade for the truth about America’s new viewer to emerge. In the meantime America’s blacklisted writers are lurking in the shadows. While Dalton Trumbo is busy sensitizing the press to the truth of the blacklist and the booming black market. …he’s asked to do rewrites on “Spartacus.” Show photo of Dalton Trumbo in the bathtub. When director Anthony Mann is fired and replaced by Stanley Kubrick…. 4 …Mann spitefully reveals Trumbo’s participation to the press....
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COMM 546 Lecture 8 - The Rise of The Youth Market - Dana...

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