LBJ - IX. I Lyndon Johnson had been a senator in the 1940s...

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IX. The LBJ Brand on the Presidency I. Lyndon Johnson had been a senator in the 1940s and 50s, his idol was Franklin D. Roosevelt, and he could manipulate Congress very well (through his in-your-face “Johnson treatment”); also, he was very vain and egotistical. II. As a president, LBJ went from conservative to liberal, helping pass a Civil Rights Act of 1964, which banned all racial discrimination in most private facilities open to the public, including theaters, hospitals, and restaurants. o Also created was the Equal Employment Opportunity Commission (EEOC), which was aimed at eliminating discriminatory hiring. III. Johnson’s program was dubbed the “ Great Society ,” and it reflected its New Deal inspirations. o Public support for the program was aroused by Michael Harrington’s The Other America , which revealed that over 20% of American suffered in poverty. X. Johnson Battles Goldwater in 1964 I. In 1964, LBJ was opposed by Republican Arizona senator Barry Goldwater who attacked the federal income tax, the Social Security system, the Tennessee Valley Authority, civil rights legislation, the nuclear test-ban treaty, and the Great Society. II. However, Johnson used the Tonkin Gulf Incident , in which North Vietnamese ships allegedly fired on American ships, to attack (at least partially) Vietnam, and he also got approval for the Tonkin Gulf Resolution , which gave him a virtual blank check on what he could do in affairs in Vietnam. III. But on election day, Johnson won a huge landslide over Goldwater to stay president. XI. The Great Society Congress I. Johnson’s win was also coupled by sweeping Democratic wins that enabled him to pass his Great Society programs. II. Congress doubled the appropriation on the Office of Economic Opportunity to $2 billion and granted more than $1 billion to refurbish Appalachia, which had been stagnant. III. Johnson also created the Department of Transportation and the Department of Housing and Urban Development (HUD), headed by Robert C. Weaver, the first black cabinet secretary in the United States’ history. IV. LBJ also wanted aid to education, medical care for the elderly and indigent, immigration reform, and a new voting rights bill. o
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LBJ - IX. I Lyndon Johnson had been a senator in the 1940s...

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