Marketing Research Week 4 Mini-task: Causal Research Design Before attempting this mini-task you should study Chapter 7 of the prescribed textbook and look through Week 4 Lecture Notes. This Mini-Task is due by Friday April 10, 11:55 PM. Penalty for late submission – 10% for each day delayed. 1. Does the colour of the cup affect the taste of the coffee? You are a member of a researcher team investigates whether consumers’ perception of a taste (bitterness; intensity; aroma) and acceptability of coffee-range beverages are influenced by the colour (brown or white) of the take away cup from which it was drunk. The team approached one of the Monash Caulfield campus coffee shops with request to run this experiment. Your task is to design this experiment. Consider the following check-list questions when designing this study: 1. Who are the subjects in this study? Who will be your respondents? 2. What is the dependent variable in this study? How are you going to measure it?
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