{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Building A Brand That Matters

Building A Brand That Matters - Building A Brand That...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Building A Brand That Matters Tony Hsieh of Zappos.com Web 2.0 Conference 18 minutes, recorded 2008-11-05 This podcast is available at:  http://cdn.conversationsnetwork.org/ITC.Web2.0-TonyHsieh-2008.11.05.mp3 In this presentation at the Web 2.0 Conference, Zappos.com CEO Tony Hsieh talks about his first business selling  pizza in college, starting Link Exchange after college, and how he eventually ended up leading Zappos as the CEO.  Tony discusses how his experience at Link Exchange influenced him to focus on corporate culture as a top priority,  and why he thinks culture is so important to a company’s future growth and success. Tony talks about the internal vision of Zappos not just to be an Internet footware merchant, but to be a brand that is  known for an excellent customer experience.  He goes on to list a number of specific techniques that the company 
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern