chapter_6FINAL

chapter_6FINAL - SOCIAL, CULTURAL AND ENVIRONMENTAL...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: SOCIAL, CULTURAL AND ENVIRONMENTAL THEORIES (PART II) Essentials of Health Behavior Mark Edberg, Ph.D. Communication...who says what in which channel to whom and with what effect.. COMMUNICATION THEORY Communication is the production and exchange of information by use of signs and symbols. The processes involved include encoding, transmission, reception (decoding) and synthesis of information and meaning (Gerbner). Political theorist Harold Laswell argued that key components of communication include: The sender (encodes/transmits) The receiver (decodes the information, acts on it) The channel Lets have dinner tonight The message The effect = COMMUNICATION THEORY Other factors affecting the communication process include: Context of the communication (e.g., formal, informal) Relationship between sender and receiver The meaning attached to the channel (e.g., Wall Street Journal vs. gossip) The process of encoding and decoding itself COMMUNICATION AS A CODE What do we mean by that? When you as a speaker send a message to another person or a group of people, what do you do? Do you simply utter a string of information? NOyou put the information into a CODE that will make sense to the intended recipient. [Advertisers are experts at encoding information. In a NIKE commercial with Michael Jordan wearing the Air Jordan shoes, what message is ENCODED?...
View Full Document

This document was uploaded on 10/30/2011 for the course PUBH 10006 at GWU.

Page1 / 12

chapter_6FINAL - SOCIAL, CULTURAL AND ENVIRONMENTAL...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online