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how neuromarketing works

how neuromarketing works - emotions of pain or other...

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How Neuromarketing works?
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How Neuromarketing works? subjective sensations Sensorial incentives Buy something Polls are not useful Conscious opinion
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Fusion of mind and marketing. Goes exactly to your subconscious Application of new techniques of neurosciences to the traditional way of marketing. scientist could measure the brain activity
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Which level the customers are paying attention to their publicity every second Can measure the emotional state of their mind
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Different techniques to measure brain’s activity are: Encephalogram (ECC) Functional Magnetic Resonance Imaging (FMRI) Positron Emission Tomography (PET) Eye-trackting
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But how your brain reacts to marketing? YES emotions of pleasure NO segregates insulin
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Unformatted text preview: emotions of pain or other negative emotions like anger or injustice. • In Neuromarketing product actives insulin customer rejects it would not buy it. How Neuromarketin helps the brand? • Process of positioning in the market • Targeting • Strategic planning • Costs, and many others • When you know what people want is easier to offer a product that satisfies all the customers’ needs and expectations. Challenges to Neuromarketing • Techniques for measure brain activity are really expensive • The size of the sample is not big enough to establish the standards • Image does not have a good quality • Ethics is a problem too • Lack of communication between scientists and marketers...
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