how neuromarketing works

How neuromarketing - emotions of pain or other negative emotions like anger or injustice • In Neuromarketing product actives insulin customer

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
How Neuromarketing works?
Background image of page 2
How Neuromarketing works? subjective sensations Sensorial incentives Buy something Polls are not useful Conscious opinion
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Fusion of mind and marketing. Goes exactly to your subconscious Application of new techniques of neurosciences to the traditional way of marketing. scientist could measure the brain activity
Background image of page 4
Which level the customers are paying attention to their publicity every second Can measure the emotional state of their mind
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Different techniques to measure brain’s activity are: Encephalogram (ECC) Functional Magnetic Resonance Imaging (FMRI) Positron Emission Tomography (PET) Eye-trackting
Background image of page 6
But how your brain reacts to marketing? YES emotions of pleasure NO segregates insulin
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Background image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: emotions of pain or other negative emotions like anger or injustice. • In Neuromarketing product actives insulin customer rejects it would not buy it. How Neuromarketin helps the brand? • Process of positioning in the market • Targeting • Strategic planning • Costs, and many others • When you know what people want is easier to offer a product that satisfies all the customers’ needs and expectations. Challenges to Neuromarketing • Techniques for measure brain activity are really expensive • The size of the sample is not big enough to establish the standards • Image does not have a good quality • Ethics is a problem too • Lack of communication between scientists and marketers...
View Full Document

This note was uploaded on 10/29/2011 for the course MKT 16 taught by Professor Lilianyoung during the Spring '11 term at ITESM.

Page1 / 9

How neuromarketing - emotions of pain or other negative emotions like anger or injustice • In Neuromarketing product actives insulin customer

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online