Apple, Inc. - Caroline Herring April 28, 2011...

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Caroline Herring April 28, 2011 Organizational Behavior Dr. Douglas Goodwin Apple Inc: Taking a Bite Out of the Competition Apple Computer, Inc became incorporated in 1977 and continues to be one of the most innovative and ingenious companies in the software and hardware technology business. Steve Jobs, cofounder and visionary for Apple has helped lead the company in its innovative spirit. Apple has one of the highest brand loyalty and customer satisfaction of any company to date. In it's computer business, it is recognized for being innovative but are seen as being a part of a niche market. One market that Apple excels in is the digital music player and digital music sales with its iTunes store. The iPod and it's variations were established in 2003. With the creation of the iPhone in 2007, the company entered a new market and accelerated itself into the cell phone industry. Apple was founded in Mountain View, California on April 1, 1976 by Steve Jobs and Steve Wozniak. Steve Jobs left the company in 1985 to create several other businesses. However, in 1997,
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This note was uploaded on 10/30/2011 for the course BUS 451 taught by Professor Bilbrey during the Spring '11 term at Anderson University SC.

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Apple, Inc. - Caroline Herring April 28, 2011...

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