Exam2 - Apple Computer Inc became incorporated in 1977 and...

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Apple Computer, Inc became incorporated in 1977 and continues to be one of the most innovative and ingenious companies in the software and hardware technology business. Steve Jobs, cofounder and visionary for Apple has helped lead the company in its innovative spirit. Apple has one of the highest brand loyalty and customer satisfaction of any company to date. In it's computer business, it is recognized for being innovative but are seen as being a part of a niche market. One market that Apple excels in is the digital music player and digital music sales with its iTunes store. The iPod and it's variations were established in 2003. With the creation of the iPhone in 2007, the company entered a new market and accelerated itself into the cell phone industry. Apple was founded in Mountain View, California on April 1, 1976 by Steve Jobs and Steve Wozniak. Steve Jobs left the company in 1985 to create several other businesses. However, in 1997, Jobs returned to Apple and brought the NeXTStep technology with him. In 1998, one year after his return, he unveiled the iMac. The personal computer came with a cool style and trendy colors and was considered a hallmark of industrial design and was very successful at the time. From 1999 to 2001 the company was busy acquiring software companies to create applications for their computers like Final Cut Pro. In 2001, the strategy of creating iTunes propelled Apple into the new digital lifestyle that had overtaken the culture. In late 2001, they also released their first non-computer product, the iPod. Jobs is quoted as saying, “With iPod, listening to music will never be the same again.” And it wasn't. Jobs pioneered in this area of technology and brought with him huge success and market dominance in the digital music player industry. All the while, Jobs was bringing in record revenue for the company. There are several businesses and markets that Apple is a part of. One market is the personal computer market. In 2006, Apple only had 6.1 percent market share in this market. However, Jobs compared the company to the BMW and Mercedes of the computer market. Apple always refused to compete on price with its computers. It believes that its computers reliability, design elegance, ease of use, and integrated features wins over its customers. Customers also can use their macs longer than PCs because they don't have the history of
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This note was uploaded on 10/30/2011 for the course BUS 451 taught by Professor Bilbrey during the Spring '11 term at Anderson University SC.

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Exam2 - Apple Computer Inc became incorporated in 1977 and...

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