Caroline Herring
April 13, 2011
Organizational Behavior
Dr. Douglas Goodwin
Johnson and Johnson
There are several different strengths, weaknesses, opportunities and threats that Johnson and
Johnson face as a company. In the case, we are looking at Johnson and Johnson as a company in April
of 2007. In the article, we take a closer look at the growth that Johnson and Johnson takes with its
pharmaceutical sales.
There are many strengths that Johnson and Johnson has as a company. One strength would be
all of its recent acquisitions of smaller firms that were working on promising new products. By
purchasing these new products, Johnson and Johnson can diversify itself and allocate its resources to
promising new fields that gives them the opportunity to grow. In fact, most of the growth that J&J has
seen in recent years is due to its acquisitions. It has a very diversified portfolio that contains many
different brands, markets, and opportunity for growth. It's chairman, William C. Weldon recognizes that
J&J can only profit on this growth for so long before it needs to do something else to help the company
churn a profit.
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- Spring '11
- Bilbrey
- Boston Scientific, William C. Weldon
-
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