Unit 2 DB - Marketing - Overview: Water Works is a new...

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Overview: Water Works is a new concept that fuses water with color to make bottled water a more appealing option for consumers. Consumers further convey or accessorize who they are by choosing what color of bottled water they want to drink. What’s your favorite color? Mission Statement: To promote and support a healthy lifestyle that inspires enjoyment of life. While maintaining innovation, integrity, and excellence in all we do. If you have a favorite colors, you are a Water Works drinker. Features: Water Works will have multiple colors that consumers can choose from. Having the power of choice will provide opportunity for customers to accessorize the water they drink and express who they are based on the color of water. Different sizes and shapes will further differentiate the product and compliment the customer. Water Works answers the need for sports, travel or life on-the-go, small enough to fit in your purse, pocket, or in a kids lunch sack. Special occasions will call for special bottles with style and elegance. Water Works has the bottle for
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This note was uploaded on 10/30/2011 for the course BUSINESS MKT640 taught by Professor Dr.kennethburger during the Spring '11 term at American InterContinental University.

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Unit 2 DB - Marketing - Overview: Water Works is a new...

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