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Eureka moment - Lauren Wells Guenther Knoblich Michael...

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Lauren Wells Guenther, Knoblich,, Michael Oellinger. The Eureka Moment. Scientific American Mind . October/ November 2006, pp. 38-43. We all have experienced those sudden, smart insights known as eureka moments. Scientists today ponder how these moments arise and is there a way to conjure them up at any time. Albert Einstein discovered his famous theory of relativity from his capacity to imagine physical reality from a perspective no one else had ever tried. The problem when testing to see what happens in the mind to produce eureka moments experience is subjective. Jannet Metcalfe, a psychology professor at Columbia University, created an experiment in which volunteers are asked to announce whether they are “warm” or “cold” in terms of feeling closer to a solution of a problem. She found that even seconds before the eureka moment, people claimed they were cold just like any another time. Stelan Ohlsson, a psychology professor at the University of Illinois at Chicago, thinks we begin approaching a problem by creating a mental representation of it including only the most significant features. Ohlsson believes that one looks at the problem a different way only through mounting failure. The inability to come
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