2WEEK2~1 - 1 CHAPTER 3 CHAPTER CHAPTER 2 PERCEPTIONS,...

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CHAPTER 3 HAPTER 2 1 CHAPTER 2 PERCEPTIONS, PERSONALITY, AND LEARNING
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OVERVIEW Perception What is Perception Perceptual Process Basic biases ttribution Theory 2 Attribution Theory Person perception and workforce diversity Personality Big Five Model Locus of Control Learning Operant Learning Social cognitive theory
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BASIC COMPONENTS OF PERCEPTION Perceiver 3 Target Situation
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A Model of the Perceptual Process 4
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SOME BASIC BIASES IN PERSON PERCEPTION Primacy effect: Early cues Recency effect: Recent cues 5 Central traits: Personal characteristics of interest Implicit personality theories
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SOME BASIC BIASES IN PERSON PERCEPTION Projection: Attribution of one’s own thoughts and feelings to others 6 Stereotyping Generalization based on social category
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A major barrier to valuing diversity is the stereotype. Common workplace stereotypes include:
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This note was uploaded on 10/31/2011 for the course COMM 222 taught by Professor H.campbell during the Spring '08 term at Concordia Canada.

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2WEEK2~1 - 1 CHAPTER 3 CHAPTER CHAPTER 2 PERCEPTIONS,...

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