Final Draft - Google, with respect to most peoples...

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Google, with respect to most people’s awareness, is a computer software and Internet corporation that specializes in searching, advertising, online applications and mobile access. Most of their revenue is actually generated through various advertising techniques via programs such as Google AdWords and Google AdSense, which essentially allows people to display their own ads on web pages. (Google, 2009) On the other hand, their key business focus is their search engine – an area which Google’s engineers dedicate most of their time. They believe that their search engine can always be improved and personalized in order to allow people to be more efficient. Their two largest competitors, tech behemoths Yahoo and Microsoft, spur Google to strive for perfection to remain on top. Its name, “Google”, is much more than just a fun and odd- sounding term to say. It actually has some relevant history to it. The etymology of the term “Google” is a derivation from the mathematical term “googol”, which means one followed by one hundred zeros. (Google, 2009) This name perfectly reflects their strongest desire to distribute practically infinite amounts of information to humanity. Their mission statement is “to organize the world's information and make it universally accessible and useful.” (Google, 2009) They have virtually anything for anyone. Becoming a successful company like this one stems from a strong corporate culture, more specifically, the employees who shape this immense corporation. This paper intends to discuss Google’s success by associating their culture with Abraham Maslow’s theory of needs, intrinsic and extrinsic motivations and goal setting abilities. Maslow’s Hierarchy of Needs There is little doubt that Google’s widespread and scintillating success is due to the undying effort and indomitable dedication of its employees. They constitute the
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lifeblood for the thriving tech giant. The motivation for their collective sacrifices can perhaps be explained in part by Abraham Maslow’s hierarchy of needs. He maintained that the range of needs were organised from the most basic and compelling to the more evolved higher-order category. The human survival instinct is the most primitive. It encompasses needs such as food, water and shelter. Maslow translates these aspects as physichological needs . Obviously, these necessities cannot be directly provided by an organization. An individual would first scout means that would ensure the delivery of these needs: pay and salary. Thus, employment opportunities at Google would most certainly be sought after by those meeting the technical criteria. Take, for instance, their median salary. According to the US Census Bureau, the average American made roughly $27590.00 annually in 2009 (ACF & OCS & DEA, 2009). Contrast that statistic with the median salary offered for individuals with less than a year’s experience at Google, Inc. which currently stands at $71216.00 (Payscale, 2010) – a $43626.00 difference. The latter represents a daunting
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Final Draft - Google, with respect to most peoples...

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