Notes on Operant Learning Theory

Notes on Operant Learning Theory - COMM 222 Notes on...

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COMM 222 Notes on Operant Learning Theory Summary of Learning Effects Result (Purpose) Increase Behavior Decrease Behavior Stimulus Added Remove Positive Reinforcement Negative Reinforcement Punishment Extinction The key concepts to remember about this theory are: Reinforcement – it is a process by which stimuli strengthen behaviors. A pay increase, a sales bonus, critical feedback, and constant complaining are all examples of reinforcers, i.e., all these help to strengthen or increase certain behaviors. Organizations want to increase certain behaviors. For example, an organization may want to improve the quality of its products (let’s say, a car). In this case, the organization can do 2 things: a) Positive reinforcement – Positive reinforcers are added to increase the probability of a behavior. In the example above, if the organization offers a bonus if the quality of the cars improve, the bonus would be a positive reinforcer. b)
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Notes on Operant Learning Theory - COMM 222 Notes on...

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