Chapter 15 - Chapter Fifteen Advertising and Public...

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Chapter 15 - slide 1 COMM 224 / DR. K. BUYUKKURT Chapter Fifteen Advertising and Public Relations
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Chapter 15 - slide 2 COMM 224 / DR. K. BUYUKKURT Marketing Communications Mix (Also called Promotion Mix) Advertising Newspapers, TV, Radio, Direct Mail, On-line, Magazines, Outdoor, Personal Selling Sales Promotion Consumer Promotion: coupons, Cents-off deals, contests, samples, demos, POP displays. Trade Promotion: functional And volume discounts, ad. Allowances, etc. Public Relations News, Speeches, Special Events, Corporate Identity Materials, Buzz Marketing, Mobile Tour Marketing, Social Networks, Corporate Identify Material Direct Marketing Telemarketing, On-line marketing Direct Mail, Catalogs Communications  Mix Tools that we focus on in this  chapter.
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Chapter 15 - slide 3 COMM 224 / DR. K. BUYUKKURT Public Relations Major Public Relations Tools
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Chapter 15 - slide 4 COMM 224 / DR. K. BUYUKKURT Table 15.1 Possible Advertising Objectives Introducing new product, build awareness Important when competition increases Important with mature products. Also, reminding occasions.
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Chapter 15 - slide 5 COMM 224 / DR. K. BUYUKKURT
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Chapter 15 - Chapter Fifteen Advertising and Public...

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