MKT 421 Week 1 DQ 3

MKT 421 Week 1 DQ 3 - draws interest. Place: GEICO, amongst...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? How does your selected organization use the different components of the marketing mix? GEICO insurance has successfully used different components of the marketing mix. Price: GEICO remains competitive in the insurance market in order to gain and keep customers. Product: GEICO offers fifteen different types of insurance to remain competitive in the market. Some insurance companies only offer a select few types of insurance. Promotion: I think we have probably all seen the advertising from GEICO. “so easy, a caveman could do it” and the adorable gecko used. The promotional advertising by GEICO defiantly
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: draws interest. Place: GEICO, amongst other insurance giants, has expanded to the internet. GEICO brings their product to the consumer in the comfort of their home. A customer can search insurance information and receive quotes online. How does the marketing mix affect the development of your selected organizations marketing strategy and tactics? GEICO offers a wide range of insurance products at affordable pricing, aggressively promotes their products, and takes advantage of internet shopping and availability. GEICO successfully uses the elements of the marketing mix to obtain an edge over the competition. How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? GEICO can use quantifiable elements to evaluate, monitor, and control marketing effectiveness by examining correlation of sales to advertising, examining consumer feedback, consumer complaints, and increase/decrease in sales vs. promotions....
View Full Document

Ask a homework question - tutors are online