Unformatted text preview: draws interest. Place: GEICO, amongst other insurance giants, has expanded to the internet. GEICO brings their product to the consumer in the comfort of their home. A customer can search insurance information and receive quotes online. How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? GEICO offers a wide range of insurance products at affordable pricing, aggressively promotes their products, and takes advantage of internet shopping and availability. GEICO successfully uses the elements of the marketing mix to obtain an edge over the competition. How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? GEICO can use quantifiable elements to evaluate, monitor, and control marketing effectiveness by examining correlation of sales to advertising, examining consumer feedback, consumer complaints, and increase/decrease in sales vs. promotions....
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This note was uploaded on 10/31/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.
- Spring '08