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Unformatted text preview: Customer support and/or questions on their website are available, where if you just click on a link on the front page, you can contact a live person on any orders. As I have just read, this can be considered part of their operational business intelligence, where they can see the orders that I have purchased when I contact these people. They probably use information from other companies concerning prices to get a competitive advantage. For example they always state the regular price in a store compared to the web price (which is hockey giant). They gain customers by making these tactical business intelligence decisions. Other decisions based on information can also determine new ways to lower costs in terms of shipping. Overall, this is a great example of a website that uses business intelligence....
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This document was uploaded on 11/01/2011 for the course MIS 235 at Miami University.
- Spring '08