example of business intelligence

example of business intelligence - Customer support and/or...

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Ryan Hayes 3/16/10 MIS 235 Prof Lancaster http://www.hockeygiant.com/ Hockey giant is one of my favorite websites. They have every hockey item that I could possibly want and the thing is, once you purchase or even look at an item they already know what to advertise on their main page or email you based on the things you looked at or bought. For example, I bought some black biscuits (roller hockey pants), new skates, new gloves, tape, and hockey socks. Now all I get are emails from hockey giant giving me great offers on things that are based off my purchases. It is a great tool, and if I find something that I really like, I will probably use it. I just went on their website, and all I see in the front are the newest roller blades, sticks, and ice hockey skates, all things that I have purchased from the website. Coincidence? NO way definitely business intelligence.
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Unformatted text preview: Customer support and/or questions on their website are available, where if you just click on a link on the front page, you can contact a live person on any orders. As I have just read, this can be considered part of their operational business intelligence, where they can see the orders that I have purchased when I contact these people. They probably use information from other companies concerning prices to get a competitive advantage. For example they always state the regular price in a store compared to the web price (which is hockey giant). They gain customers by making these tactical business intelligence decisions. Other decisions based on information can also determine new ways to lower costs in terms of shipping. Overall, this is a great example of a website that uses business intelligence....
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This document was uploaded on 11/01/2011 for the course MIS 235 at Miami University.

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