LMH COM 127 - Mass Media Reference Guide.pdf -...

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Communication Channels Reference Guide Name: Linda Hildonen Mass Media As defined by chapter one of A Primer on Communication Studies, mass communication is Public communication that “is transmitted to many people through print or electronic media." Mass communication is often used in order to help shape the public’s view of a company or public figure. For example, large companies may use advertisements in order to create demand for a product or service they sell. Another example would be a public figure, such as a politician, making a press release in order to shape the public’s perception of them. Common Types 1. Radio: Public airwaves used for distributing audio messages. a. Examples: 94.9 WHOM, Coast 93.1 2. Broadcast Television: Public airways used for distributing video/audio messages. a. Examples: ABC, NBC, Fox 3. Cable Television: Subscription-based audio/video messages through physical cables a. Examples: Fox News, MSNBC 4. Newspapers: Print media physically delivered to subscribers and available in stores.

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