Study Checklist for Exam 1

Study Checklist for Exam 1 - Study Checklist for Exam 1,...

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Study Checklist for Exam 1, MAR4156 As announced in class, Exam 1 this Thursday will cover Chapter 1 & 2 in their entirety and Chapter 4 up to the slide with title, “Actual Headlines…”. The rest of Chapter 4 will be covered by Exam 2. There will be about 30 questions. As highlighted in your course syllabus and stressed in class, you are expected to cover all the topics discussed in class in addition to your textbook materials. This checklist is only to help you FINALIZE your study, checking what you studied with a list of important topics for the test. I hope you find it helpful. Finally, please note that this checklist is NOT intended to be an exhaustive list of materials the test questions are drawn from but to provide a list of relatively important topics you are expected to cover for the test. Chapter 1 ___ Definition and recent trends of marketing Create Value Process of planning and executing the conception of pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organization goals A. set of decisions and processes that every organization uses to carry out an exchange with others” B. “The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy organizational objectives” C. “A series of activities leading to an exchange transaction between a seller and a buyer at a profit” D. “Everything from the formation of an idea to satisfying a consumer need ___ Similarities and differences between domestic marketing and global marketing including
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Study Checklist for Exam 1 - Study Checklist for Exam 1,...

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