test 2

test 2 - Test 1 Section A True/False 1 Vietnam is the...

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Test 1: Section A: True/False 1. Vietnam is the newest member of ASEAN. a. True b. False 2. The EU and the EEA are both examples of economic unions. a. True b. False 3. Some sociologists assert that production is a defining hallmark of postmodern society in the 21 st century. a. True b. False 4. In terms of dollar value, aircraft equipment and parts are the number 1 category of American imports from France. a. True b. False 5. Low-context subcultures can be present in a high-context culture. a. True b. False 6. In Hofstede’s research on cultural values, the extent to which members of a culture are uncomfortable with ambiguous or unstructured situations is a measure of power distance. a. True b. False 7. In highly collectivist cultures such as Japan, an appropriate marketing tactic for new consumer products is promoting world of mouth communication. a. True b. False 8. Geert Hofstede’s name is associated with research on the diffusion of innovation in different countries of the world. a. True b. False 9. One of the keys to success in global marketing is the unconscious reference to one’s own culture and values. a. True
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b. False 10. China has recently joined the World Trade Organization. This means that China is now a “sovereign” nation. a.
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This note was uploaded on 10/31/2011 for the course MAR 4156 taught by Professor Daekwankim during the Spring '10 term at FSU.

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test 2 - Test 1 Section A True/False 1 Vietnam is the...

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