test 4

test 4 - Test 1: Section A: True/False 1. "Current segment...

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Test 1: Section A: True/False 1. "Current segment size" and "growth potential" are two key reasons why global automakers are targeting the U.S. minivan market. a. True b. False 2. Ads for Mack Trucks that emphasize the fuel efficiency of the company's diesel engines are an example of positioning by attribute or benefit. a. True b. False 3. Licensing is an appropriate entry strategy for a company seeking a limited form of participation in global markets. a. True b. False 4. GM owns a 20% stake in Japan's Suzuki Motor Company. This is an example of greenfield investment. a. True b. False 5. Caterpillar's preference for full ownership as market entry alternative is a reflection of management's desire for maximum control. a. True b. False 6. Industry observers point to Boeing's use of a strategic alliance to develop the 777 aircraft as a blueprint for American companies wishing to ensure future competitiveness vis-à-vis the Japanese. a. True b. False 7. Ford's relationship with Jaguar is best described as a joint venture. a. True b. False 8. In India, the Coca-Cola Company acquired the local Thums Up cola brand. This action violates a fundamental principal in global marketing: By definition, global companies only market global brands. a. True b. False
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9. Global marketers have found that global brands generally drive local brands out of business in individual country markets. a.
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This note was uploaded on 10/31/2011 for the course MAR 4156 taught by Professor Daekwankim during the Spring '10 term at FSU.

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test 4 - Test 1: Section A: True/False 1. "Current segment...

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