INSTRUCTOR: Daekwan Kim, Ph.D.
OFFICE HOURS: Tuesdays & Thursdays 3:30pm - 4:30pm or by appointment
OFFICE LOCATION: 358 Rovetta Business Building B (RBB)
PHONE: (850) 644-7890
COURSE WEBSITE: https://campus.fsu.edu/webapps/login
ed.) by Keegan and Green, Prentice Hall,
RECOMMENDED ONLINE RESOURCES:
This course is an upper level marketing course. This course will explore the complex and constantly
evolving realities of international marketing by introducing to you a brief review of the macro level
environments (i.e., culture, geography, economics, legal systems, governments, etc.) faced in international
markets and then by addressing in some depth the elements of international marketing strategy
pertaining to pricing, channels of distribution, consumer and business markets, advertising, sales,
exporting, and others.
Through the presentation and exploration of course materials and lectures, students in the course will:
recognize the cultural, historical, political, economic, legal, ethical, and institutional features that
influence the international marketing strategies of multinational firms;
learn various concepts and theories pertaining to international marketing;
identify international marketing opportunities through international marketing research, market
segmentation, and positioning strategies;
be able to select appropriate foreign market entry modes that enhance customer value through
evaluating and examining pros and cons of each mode of given internal and external marketing
develop skills to deliver customer value to local consumers effectively by adopting and implementing
culture specific marketing strategies.
The course consists of lectures, in-class discussions, cases, group project, and textbook.
Lectures and in-
class discussions are the primary teaching method of the course and designed to introduce and clarify the
topics pertaining to international marketing, and to help students develop strategic decision-making skills
for effective international marketing.
Cases and group project will provide additional opportunities to
relate class topics/materials to the real world.
Finally, the textbook will be a good source of comprehensive
knowledge on international marketing.
To facilitate in-class note taking, incomplete
PowerPoint slides and other related materials will be provided
and available on the course website at least one day prior to the class in which the topic will be covered.
The incomplete notes will serve two objectives.