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BUAD307_L12_Distribution(2)(1)

BUAD307_L12_Distribution(2)(1) - Marketing Channels(II...

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Marketing Channels (II): Retailing Yi Zhu July 13, 2011
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Review-Marketing Channels Which of the following channel levels contains no marketing intermediaries? 1. Direct marketing 2. Indirect marketing 3. Wholesaler marketing 4. Retailer marketing
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Review-Marketing Channels Ford dealerships in Philadelphia complaining of other dealers in that city generating sales by pricing too low would be considered __________ conflict. 1. vertical 2. horizontal 3. wide 4. narrow
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Review-Marketing Channels Producers of convenience products (e.g., candy, toothpaste) will use ________ distribution. 1. intensive 2. selective 3. direct 4. exclusive
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Review-Marketing Channels Because Pottery Barn offers its customers a variety of channels (online, catalogs, and retail), it is using a ________ marketing system. 1. multichannel 2. horizontal 3. direct 4. administered
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Introduction Retailing includes all the activities in selling products or services directly to final consumers for their personal, non- business use 11.6% 13% 40% Retailing as a % of U.S. employment Retailing as a % of U.S. businesses Retailing as a % of GDP
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Classification of Operations Ownership Level of Service Product Assortment Price
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