Marketing - Unit of Study Outline

Marketing - Unit of Study Outline - MKTG1001...

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MKTG1001 MARKETING PRINCIPLES Semester 1, 2008 Unit of Study Outline Lecturer: Geoff Fripp Phone: 0423-827-533 Email:   g.fripp@econ.usyd.edu.au Office:   Economics and Business Building, H69, Room 508  ( Part-time office only ) Consultation Times: Tuesday 12noon-2.00pm (or by appointment) Tutorial Coordinator: Jeffrey Lim Phone: 9351-5264 Email:   j.lim@econ.usyd.edu.au Office:   Economics and Business Building, H69, Room 502 Consultation Times: Wednesday 2.30pm-4.30pm Tutors Tutors are available during their specified consultation hours. In your first tutorial, you will be  advised of your tutor’s contact details, consultation times and location. Your tutor should be your  first point of contact for most subject-related queries and it is your responsibility to know your tutor  and how to contact him/her.  1. Unit of study information 1.1. Faculty Handbook description This unit examines the relationships among marketing organisations and final consumers in terms  of production-distribution channels or value chains. It focuses on consumer responses to various  marketing decisions (product mixes, price levels, distribution channels, promotions, etc.) made by  private and public organisations to create, develop, defend, and sometimes eliminate, product  markets. Emphasis is placed on identifying new ways of satisfying the needs and wants, and  creating value for consumers.  While this unit is heavily based on theory, practical application of the concepts to "real world"  situations is also essential. Specific topics of study include: market segmentation strategies;  market planning; product decisions; new product development; branding strategies; channels of  distribution; promotion and advertising; pricing strategies; and customer database management.  Lectures:
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Mondays 11am-1pm  Bosch Lecture Theatre 4 Mondays 2.00pm-4.00pm Eastern Avenue Auditorium Tuesdays 10am-12noon  Bosch Lecture Theatre 3. Prescribed textbook: Kotler, Brown, Adams, Burton and Armstrong (2007) Marketing,  7 th  Edition , Pearson  Education Australia, Sydney MKTG1001 MARKETING PRINCIPLES Page 2 of 8
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2.1. Intended learning outcomes Learning Goals Graduate Attributes Assessment 1. Be open to new ways of thinking and appreciate the  importance of intellectual curiosity and reflection as the  foundation for continuous learning. Personal and Intellectual 
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This note was uploaded on 11/01/2011 for the course MKTG 1001 taught by Professor ? during the Two '09 term at University of Sydney.

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Marketing - Unit of Study Outline - MKTG1001...

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