Activity 5 - Solutions

Activity 5 - Solutions - Activity 5 What Strategy(Hierarchy...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Activity 5: What Strategy (Hierarchy) Level? Solution Guide 1. PepsiCo decides to sell their KFC chain. Corporate level 2. Lays introduces “tomato and cheese” flavoured chips. Marketing/functional level 3. Pizza Hut decides to close all its restaurants and only have take away and home delivery stores. SBU level 4. Bottles of Pepsi Max have a competition where the winners will golf with Tiger Woods. SBU/functional level (Note: Whilst sales promotions would typically be decided at the functional level, due to the high profile nature of the celebrity and the likely expense involved, this could easily be a SBU level decision.) 5. KFC launches a “fresh food” campaign, with new salads and grilled chicken, together
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Ask a homework question - tutors are online