Activity 5: What Strategy (Hierarchy) Level? Solution Guide 1. PepsiCo decides to sell their KFC chain. Corporate level 2. Lays introduces “tomato and cheese” flavoured chips. Marketing/functional level 3. Pizza Hut decides to close all its restaurants and only have take away and home delivery stores. SBU level 4. Bottles of Pepsi Max have a competition where the winners will golf with Tiger Woods. SBU/functional level (Note: Whilst sales promotions would typically be decided at the functional level, due to the high profile nature of the celebrity and the likely expense involved, this could easily be a SBU level decision.) 5. KFC launches a “fresh food” campaign, with new salads and grilled chicken, together
This is the end of the preview. Sign up
access the rest of the document.
This note was uploaded on 11/01/2011 for the course MKTG 1001 taught by Professor ? during the Two '09 term at University of Sydney.