Activity 5 - Solutions

Activity 5 - Solutions - Activity 5: What Strategy...

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Activity 5: What Strategy (Hierarchy) Level? Solution Guide 1. PepsiCo decides to sell their KFC chain. Corporate level 2. Lays introduces “tomato and cheese” flavoured chips. Marketing/functional level 3. Pizza Hut decides to close all its restaurants and only have take away and home delivery stores. SBU level 4. Bottles of Pepsi Max have a competition where the winners will golf with Tiger Woods. SBU/functional level (Note: Whilst sales promotions would typically be decided at the functional level, due to the high profile nature of the celebrity and the likely expense involved, this could easily be a SBU level decision.) 5. KFC launches a “fresh food” campaign, with new salads and grilled chicken, together
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