Benchmarking and Market Reasearch

Benchmarking and Market Reasearch - constantly carry out...

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Benchmarking and Market Reasearch : As Nirala is the market leader and has high standard in the sweet industry there is not a single competitor that can serve as a benchmark for Nirala. So as compared to Arabian Delights they carry out internal benchmarking in order to produce quality sweets. On the other hand another thing that differs Nirala from Arabian Delight is that they
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Unformatted text preview: constantly carry out market research in order to remain in touch with the market and also has a R&D department. Nirala also uses techniques such as Sales Forecasting. Thus this shows that unlike Arabian Delights, Nirala is constantly adopting modern methods in its organization....
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This note was uploaded on 11/01/2011 for the course ECON 111 taught by Professor M during the Spring '11 term at Université de Liège.

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