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Unformatted text preview: Business model: Nirala is a private limited company and a family owned business. The foundation of Nirala was laid by Taj Din who after migration started a small breakfast shop in Lahore in 1948. His passion for quality, distinctiveness and hard work is the spirit which is a guiding principle for his successors in Nirala. Due to this very reason Nirala has managed to expand its business up to 18 outlets in Lahore and has also opened its outlets in other cities as well. It is the only sweet company in Pakistan which has its outlets in Dubai, Sharjah and Canada. Nirala is truly striving for excellence in the light of its vision which is to make itself a global brand recognizable for its uniqueness and quality in ethnic food. Like Nirala,Arabian Delights is also a family owned business but is a sole proprietorship.It started its operations in 1992 and currently it has three outlets in Lahore. It offers Arabian and Iranian sweets which are prepared by the confectioners who were trained under the direct supervision of sweet...
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- Spring '11