Innovation - were the first to introduce sugar free mithai in Lahore They launched this production in collaboration with Diabetic Association of

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Innovation: The biggest innovation that can be attributed towards Nirala is the atomization of mithai production .According to the owners unlike the biscuit or cake industry their isn’t any specific machine which could be used to produce mithai. However using a test based process on various biscuit and cake making machines they were able to generate mithai producing machines. Now these machines are being used to produce 20% of the mithai products. Although Arabian Delights may not be called the innovators in the mithai industry, nonetheless they
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Unformatted text preview: were the first to introduce sugar free mithai in Lahore. They launched this production in collaboration with Diabetic Association of Pakistan. They should also be credited for producing a unique version of mithai, which was a mixed blend of two different types of mithai(Pakistani and Arabian). Furthermore Arabians were the first one to introduce tin packaging that is now being followed by the big companies like Nirala....
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This note was uploaded on 11/01/2011 for the course ECON 111 taught by Professor M during the Spring '11 term at Université de Liège.

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