Unformatted text preview: Furthermore Nirala’s special mithai refers that they have also segmented their market on the basis of age as this type of mithai is usally taken by people from age 30-55. Hence it can be concluded that Nirala has segmented their market initially by income then they have further segmented by age and health. In the case of Arabian Delights there isn’t any specific segmentation done among the corporate customers but they do have certain segmentations in the shop customers which are quite similar to Nirala....
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- Spring '11
- Marketing, nirala, higher income household.However, main target group