Marketing - Marketing: Marketing is not just concerned with...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Marketing: Marketing is not just concerned with finding out that whether people will buy a particular product or not, but it is also an attempt to find out the affect of different price levels, alternative forms of promotion, types of packaging and means of distribution. So before moving on we need to analyze 4Ps of both firms Product: Nirala classifies its product into three categories. 1. Nirala Mithai:This is further divided into four categories i.e Regular mithai(this includes a tempting range of over 140 types of mithai), Special mithai(this type of mithai includes ingredients such as purest DesiGhee, high quality dry fruits and carefully selected 'mewas' that add richness, flavour to these exclusive treats), Sugar-free mithai(this type of mithai has been specially created to meet the demand from health conscious society) and Cold-range(This caters with the desserts such as Nirala Kheer,Nira Firni,Nirala rusmalai etc) 2. Nirala Snacks 3. Nirala Dairy If we look at the products of Arabian Delight we will find that how differentiated its products are...
View Full Document

This note was uploaded on 11/01/2011 for the course ECON 111 taught by Professor M during the Spring '11 term at Université de Liège.

Page1 / 2

Marketing - Marketing: Marketing is not just concerned with...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online