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Unformatted text preview: Marketing: Marketing is not just concerned with finding out that whether people will buy a particular product or not, but it is also an attempt to find out the affect of different price levels, alternative forms of promotion, types of packaging and means of distribution. So before moving on we need to analyze 4Ps of both firms Product: Nirala classifies its product into three categories. 1. Nirala Mithai:This is further divided into four categories i.e Regular mithai(this includes a tempting range of over 140 types of mithai), Special mithai(this type of mithai includes ingredients such as purest DesiGhee, high quality dry fruits and carefully selected 'mewas' that add richness, flavour to these exclusive treats), Sugar-free mithai(this type of mithai has been specially created to meet the demand from health conscious society) and Cold-range(This caters with the desserts such as Nirala Kheer,Nira Firni,Nirala rusmalai etc) 2. Nirala Snacks 3. Nirala Dairy If we look at the products of Arabian Delight we will find that how differentiated its products are...
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This note was uploaded on 11/01/2011 for the course ECON 111 taught by Professor M during the Spring '11 term at Université de Liège.
- Spring '11