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Unformatted text preview: primarily the richer segment of the society .He stated a very intriguing thing that their sales rises with the increase in prices as people consider their mithai a luxury good. So, the status conscious people consider Arabian Delights as a brand satisfying their needs. When we asked him that why you dont target the middle or lower class he said that Our society is such that the poor will buy the product no matter what(they might even take a loan)...
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- Spring '11