This preview shows page 1. Sign up to view the full content.
Unformatted text preview: arranged an exclusive screening of James Camerons latest venture, Avatar at DHA Cinema Lahore. There is no such main advertising currently happening by Arabian Delights and its being carry out through word of mouth. But 5 years back they launched a marketing campaign from which they secured bank and pharmaceutical companies as customers. But now due to rising trend of people towards cake they are thinking to hire a marketing team in order to carry out a promotional campaign. They are currently advertising through magazines, pamphlets and recently they have started using SMS marketing services. The main reason given buy Ilyas Paracha for not advertising is that they consider themselves to be achieving more than expected....
View Full Document
This note was uploaded on 11/01/2011 for the course ECON 111 taught by Professor M during the Spring '11 term at Université de Liège.
- Spring '11