Cable Niche Nation

Cable Niche Nation - From a Mass to a Niche Nation October...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
From a Mass to a Niche Nation October 28, 2010 I. Major TV/Cable Industry Roles/Players – cable complicates it even more A. Broadcast/Terrestrial Stations 1. Commercial a. O&Os a. Affiliates (WLWT, WCPO, WKRC, WDNT, WHIO, etc) b. Independents (WBTI, etc) 2. Public television (WCET, WPTD, etc) B. Networks (ABC, CBS, NBC, Fox, CW) C. Multi-System Operators (MSO’s—Comcast, Time Warner, etc) Companies in the business of providing cable service to households D. Cable Channels (ESPN, HBO, WTBS, HGTV, BET, etc) Fundamentally different then network stations and channels in way of distribution and broadcasting E. Program Producers (studios like Harpo Productions [ Oprah , Dr. Phil ], Pie Town Productions ( House Hunters , Designed to Sell ], Touchstone Television [ Ugly Betty , Grey’s Anatomy , Lost ] F. Government (FCC, Congress, Supreme Court, local governments) G. Advertising Firms and their Clients II. From a Mass to a Niche Nation? A. The Rise of Mass Production, Mass Marketing, and Mass Consumption (late 1800s-1960s)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This document was uploaded on 11/01/2011 for the course COM 143 at Miami University.

Page1 / 2

Cable Niche Nation - From a Mass to a Niche Nation October...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online