Post-Network Era

Post-Network Era - Our Post-Network Era October 26, 2010 1....

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Our Post-Network Era October 26, 2010 1. The Post-Network Era A. Definition - began in 80’s, just ending? Networks market share begins to drop precipitously. 75% to 35% Networks lose control over the distribution of programming. Lose the oligopoly they once had because producers are given a lot more choices in distributors Perhaps because of first 2, networks find themselves part of new corporate relationships. Used to be self standing companies, but by 90’s, larger conglomerates has bought them all up B. Factors behind the End of the Classic Network Era 1. New competitors Tech of TV changes, FCC changes license restrictions so more TV broadcast stations allowed Enough of them aren’t affiliated for another network = Fox (1987) Then (1995) WB and UPN (Combined into The CW in 2006) Other competitors emerge out of cable o Allowed for much more signals being offered into peoples houses 2. New technologies The VCR eroded networks control of viewers. Before VCR you needed to be home at the time the show aired to see it, otherwise you couldn’t for quite some time. VCR allowed for taping/ recording of certain shows so you could watch it whenever Also meant you could now rent movies (completely knew thing, big empowerment for viewers). Viewer gains control of what is on the TV (in some sense) 3. The rise of niche marketing
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This document was uploaded on 11/01/2011 for the course COM 143 at Miami University.

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Post-Network Era - Our Post-Network Era October 26, 2010 1....

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